A model showcases Fred Butler designs at her SS12 collection presentation. Photo © Eugenie Absalom.
Fred Butler debut presentation of her mysterious and glamorous Spring/Summer 2012 collection at Somerset House Portico Rooms saw a surprise visit by London performance artist Pandemonia on Sunday night.
Pandemonia paid a surprise visit to Fred Butler SS12 collection presentation. Photo © Eugenie Absalom.
Sudden appearance of 7 foot tall living art piece Pandemonia, wearing a massive “Dizzy Blonde” beehive and wrapped from head to toe in shimmering bronze latex, put on a few smiles on the faces of visitors and press. For a moment it looked like models, resembling aquatic and interplanetary creatures in extraordinary fluorescent outfits of organza, were no longer dominating Fred Butler presentation. The imposing figure of Pandemonia, representing “deconstruction” of the advertised female form, seemed to be ruling the scene instead.
Collage based on a model photo at Fred Butler SS 12 collection presentation. Image © Eugenie Absalom 2011.
Eventually Fred Butler’s unique collection, demonstrated to music by Patrick Wolf, who created a four-part sound installation, powered by Sonos, took over and kept the audience amazed with its multisensory fusion of colour, texture, sound and concept.
Since graduating from The University if Brighton in 2003, Fred Butler has gone from strength to strength with her ever expanding portfolio of clients, that includes celebrities such as Bjork, Lady Gaga, Nicki Mihaj and Beth Ditto and corporate clients including Swatch, MTV, NIke, Samsung, Hacaiana and Mini.
London Fashion Week – September 2011 at Somerset House.
View my photos of Fred Butler SS 20112 Collection Presentation on Demotix.
News and images by Eugenie Absalom